Glow recipe is the K-beauty-inspired whole that formulates natural, fruit-powered attention designed to assist bring out your inner glow. All of its product are 100 percent natural and cruelty free, that makes it simple to appear smart and feel good simultaneously. From watermelon PHA+BHA toners to plum serums infused with hyaluronic acid and retinol-based avocado sleeping eye masks, it’s clear to check why the brand has so many cult beauty favorites.
when Glow direction founders Christine river and married woman Lee were living in ny and dealing within the beauty industry, they detected international brands trying to korea for the newest advancements in attention and ingredients. As a result, ‘’the whole business was intrigued, however the K-beauty brands didn’t tell the total story behind the approach,’’ Lee told Byrdie.
each river and Lee grew up in Korea, wherever beauty was interlinking into their everyday lives. Their mothers and grandmothers took pride in their beauty routines, utilizing natural ingredients the maximum amount as possible. Witnessing this over the years is what galvanized Chang and Lee to introduce Glow direction to the world. in line with Chang and Lee, their mission was to ‘’introduce the latest skincare innovations from South Korea to the planet and provide accessible, best-in-class attention.’’ They conjointly wished to coach customers on K-beauty trends and the way to use advanced ingredients to induce the most effective out of their skincare routines.
Glow recipe skincare was launched some years when the Glow direction website, however the brand’ mission remains the same. ‘’We wish to empower our customers (who are nicknamed the ‘Glow gang’) with the correct education and tools to be ready to produce a skincare routine that works best for them each day—after all, as your skin’s desires change, so ought to the product you use,’’ says river. The whole prides itself on creating K-beauty effective, easy, and fun.
some of you’ll recognize that the Watermelon Glow PHA+BHA toner went microorganism on TikTok recently, however the addition of watermelon as a key ingredient in Glow direction product was truly galvanized by the founder’s grandmothers, who would rub cold watermelon rinds on their backs throughout the recent summer months. The watermelon rinds would offer instant relief, that created Chang and Lee consider the potential skin advantages watermelon may have. the thought of pairing fruits with active ingredients appreciate AHA and BHA appealed to them both, and as a result, the best-selling Watermelon Sleeping Mask was born. the thought of pairing fruits with active ingredients remains at the core of the whole today.
Here are a few Glow Recipe products you should have on your radar.
Watermelon Glow PHA+BHA Pore-Tight Toner
It’s clear to see why this toner is one of Glow Recipe’s most popular products. If you are looking for hydrated, pore-free skin, then this toner is definitely worth a try. In addition to being alcohol-free, it’s formulated with PHA and willow bark (a natural PHA that helps to unclog pores). It also contains hyaluronic acid and cactus water, which leave skin looking bouncy and radiant. I loved how glowy my skin looked immediately after application. Just gently press the product into your face and neck until fully absorbed and wait for the magic to happen.
Watermelon Glow Niacinamide Dew Drops
Inspired by the glowy skin looks created by Korean makeup artists, the Watermelon Glow Niacinamide Dew Drops is the result of the brand’s ability to bridge skincare and makeup. As many people found themselves working at home for most of 2020, niacinamide was one of the most searched-for beauty ingredients and I can see why. These hyaluronic acid–infused drops left my skin looking brighter while minimizing my pores at the same time. It also got rave reviews online, with customers attesting that it brightens skin with or without makeup. On a no-makeup day, apply 1–2 pumps as the last part of your skincare routine, and on makeup days, apply 1–2 pumps as a primer before putting on foundation.
Plum Plump Hyaluronic Serum
This lightweight, silky serum is a must-have for your morning routine. I love how plump my skin looks as soon as I’ve applied it. It’s infused with a blend of vegan collagen and vegan silk proteins, which help strengthen the skin. As a longtime hyaluronic acid devotee, I can confirm that it does exactly what it says on the bottle. With five molecular weights of next-gen hyaluronic acid to fill each skin layer with hydration, it’s impossible to not see any benefits, and if you don’t believe me, have a look at the before-and-after pictures on the Glow Recipe website. Before moisturizing, pat 1–2 pumps of the serum onto your face and neck until fully absorbed.
This is the product that introduced the world to the “inner glow.” When this mask launched back in 2017, it sold out more than seven times on the brand’s website and Sephora, and it’s clear why the Glow gang love it so much. As someone with oily/combination skin, I had been under the impression that glowy skin was impossible without attracting too much attention to my T-zone, but thanks to the addition of hyaluronic acid, I’ve been proven wrong. With just one use of this mask, I noticed a wonderful change in my skin’s texture. Suitable for daily use, it can be used as a sleeping mask or by applying a thick layer onto cleansed skin and rinsing it off with lukewarm water after 10 minutes.
Avocado Melt Retinol Eye Sleeping Mask
If your eye area isn’t as bright and firm as you’d like it to be, then this Avocado Melt Retinol Eye Sleeping Mask will reignite their sparkle in no time. Just apply a pea-sized amount to the eye area and gently pat into the skin until absorbed. This mask can also be used as a daytime eye treatment (along with SPF that is safe for the area). It’s gentle enough to keep on throughout the night but powerful enough to moisturize, brighten, and de-puff the eye area thanks to the anti-aging benefits of coffeeberry and moisture-retaining niacinamide.
Avocado Ceramide Recovery Serum
This serum is perfect for all skin types. If redness is something you struggle with from time to time, then this lightweight, milky serum may be the remedy you are looking for. The serum is created with a blend of powerful plant-based ingredients such as avocado, butter, and rice milk. It aims to strengthen irritated skin. It’s also a favorite of co-founder Christine Chang, and judging by the reviews online, it’s clear to see why. The Glow gang adore it, and a few of them said that the serum evened out their skin tone after some time.
Watermelon Glow Hyaluronic Clay Pore-Tight Facial
As someone who has oily/combination skin, I’m sold on any clay-containing product because I know it does wonders at minimizing pores and leaving your skin looking amazing. Nicknamed “facial in a jar,” this mask is the newest addition to the Watermelon collection. On the brand’s website, the scent is described as “fruity with a refreshing herbal tint” and I concur. In addition to the alluring scent, the mask is gentle on the skin, so if you want to bid your pores farewell while exfoliating your skin at the same time, this facial should definitely be a part of your skincare routine. You won’t regret it. Just apply a generous amount on cleansed skin, leave it on for five minutes, then rinse it off with lukewarm water.
Watermelon Glow Pink Dream Body Cream
Like the Watermelon Glow Sleeping Mask, the Pink Dream Body Cream was also inspired by the Korean tradition of rubbing watermelon rind on the skin to soothe heat rash and irritation. This smooth cream glides effortlessly onto the skin, leaving it with a gorgeous glow. In addition to main ingredients watermelon extract and watermelon seed butter, it also contains hibiscus AHA and hyaluronic acid. For best results, gently massage the cream into the body until it’s absorbed. For added moisture, apply another layer onto rougher, more dehydrated areas of the skin.